Friday, October 9, 2009 in , , , , , ,

Bringing midwestern natural beauty to NYC

I'm a city girl by nature. Now there's an oxymoron! But it is true. I love the beat of urban environments, but I also love my natural world. When I have a chance to merge those two interests it's even better.


I was all about the chance to visit New York City to speak to members of the media about my Blissoma skincare line - made from local Midwestern and
global botanicals! Nature, meet the big city....


It was a short trip but a busy one. I cruised like any NYC pedestrian, enjoying the efficiency of the subway and my own bipedal skills. I wandered the parks, popped in boutiques, and bought Indian food from a hole-in-the-wall on 3rd Ave.



The big event was on Tuesday ni
ght at Rouge Tomate, a trendy eco-restaurant in Midtown just a few blocks off of Central Park. It was a stylish soiree and editors from major national publications were in attendance to see 40 of the country's premiere eco-luxury brands and learn about their offerings for fall 2009. I represented some of the forward-thinking ideas we are generating in the heartland. St. Louis may be smaller, but we have some pretty hip stuff happening these days...


Editors from Brides, Zink, More Magazine and many blogs and newspapers stopped to learn about Blissoma. I saw eco fashion designers, eco art, and sampled sustainable cuisine. What a night!I had the pleasure of meeting Allyson Shapiro Zarin, daughter of Jill Zarin of "Real Housewives of New York City". She is the Co-President of Teens Turning Green and offered us the chance to participate in some of their pre-prom parties. Teens Turning Green is a safe and sustainable cosmetic line designed for Whole Foods Market and aimed at young women to replace many of the more synthetic options available through conventional retailers.

I also met Allison Parris, owner of the Allison Parris eco clothing line and she asked us to participate with her fashion shows backstage. Allison was wearing a gorgeous silk skirt from her own line. Their clothing is is smooth, sexy, and sophisticated. I'm looking forward to working with them.

The next day I dropped samples off at C.O. Bigelow, the 168 year old apothecary in New York's West Village. Their team was friendly and we are hoping to work with them in the future. They already carry lines like Hauschka, Pangea Organics, Tsi La perfumes, This Works, Weleda, and many more unique and niche brands. Hopefully you will want to be able to find Blissoma there as well.


It was a whirlwind trip. Just 2 1/2 days to take it all in! But you know I'll be back for more. For now I 've got to be here holding down the fort, making more skincare, and sharing with you.


Thursday, September 3, 2009 in , , , , , , , ,

Whole, local harvest for your face and body


The Midwest has had a ridiculously mild summer. St. Louis is usually a sweaty, humid mess by the time June rolls around but this year we had week after week of mild, breezy weather. By late July I was really starting to think I was in the Twilight Zone. With temperatures only barely topping 80 degrees it was getting a little freaky.
Not that I'm not thankful for the break in the air conditioning bills, but the weather has effects on many things. One of those things is the growth of local crops. Because of the mild weather many crops didn't mature as fast as usual.

Summer is usually filled with fresh produce coming from all directions, but I definitely began to notice the squeeze when we began ca
lling around for Organic Cucumbers. Our main wholesale supplier was (and still seems to be) out for a month and a half. Not that there weren't any tasty organic cukes in the bigger natural grocery stores. But perhaps there wasn't enough supply to then filter some over to the little guys.

Once the shortage continued for weeks on end I started callin
g around to local growers. With the fact that St. Louis has a good, solid, cold winter there are many months where we can't buy local - there just isn't anything available. Plus many of our local farms are not Certified Organic as they don't want to mess with the paperwork. They may be growing cleanly but without the certification we can't buy from them and honestly support the claims on our labels.


After a few calls I was able to locate Biver Farms, a lovely certified organic farm in Edwardsville, IL just 20 min
utes from us. The first week I called in mid August there were still no slicing cucumbers available. So we waited on pins and needles.

Last week, hallelujah, the harvest is in! I picked up 100 pounds of fresh, beautiful, locally grown organic cucumbers from their booth at the Tower Grove Farmer's Market. The weather was heavenly again and the veggies were plentiful at all the booths - in fact I had trouble not walking home with bushels of other produce as well.

Now we are cle
aning, peeling, and slicing our local cukes to make them into the fresh infusion for our Tone Intense Hydration Tonique and juicing them for our Natural Deodorant sprays. And here are the pics to prove it. Gorgeous, green, and great for your skin! 


Not many companies are willing to go this kind of distance to offer true botanical benefit in their products. Most companies buy preprocessed ingredients from giant suppliers who load them down with preservatives, propylene glycol, carbomer, and dimethicone. Not Blissoma. 

We prefer to put in the bit of extra work to ensure that you aren't getting anything but clean, raw, nutritious plants in our products. Sure, it makes our supply chain work a bit trickier. Sure, I stand for hours on end slicing, peeling, and straining. But our integrity is worth it, and so is your skin.So, for all you Locavores it doesn't get any better than this. Get your Blissoma crisp off the vine, cause it is!

 

Wednesday, August 12, 2009 in , , , , , , , , , , , ,

Making Amends with your Sun-Damaged skin


Frolic in the outdoors has its cost.  Day by day that sun builds up on any exposed skin, even if you aren't big on tanning.

For a relatively pale person and sunscreen junky I even have a little color on my arms and face from the hours I have spent out in the backyard. Some of this summer's activities for me have included stripping and refinishing my bathroom door and one of my 100+ year old windows. All the paint removal and sanding was done outdoors to prevent mess and contamination of the house. Some of those days out on the parking pad were hot, hot, hot and directly in the sun for the whole day! Despite use of sunscreen of 30 and higher I still have the telltale freckles and peachy color that are my body's version of a tan.

Though you may not be in situations of
extreme exposure like that sun damage can build up gradually just from walking to and from your car or other brief activities like that. Anything counts. Your skin doesn't play, and UV exposure is UV exposure no matter how you slice it.

If you value your skin (and it is your largest organ!) you should be taking pro-active measures to keep your skin in top condition. Over time that UV exposure will cause the elastin in your skin to degrade, causing loss of firmness and wrinkling. Discoloration and uneven pigmentation is another long term result of overexposure. The big C (cancer) can result as well.

On a trip to Colorado earlier this year several estheticians in the area advised me that the incidence of skin cancer is very high among residents in their area of the country due to the outdoor lifestyle and higher elevations. Thinner air and close proximity to the sun means increased exposure. 

Sunscreen is not the only way to help skin protect itself. Antioxidants play a key role in keeping skin healthy much as they do the same internally. In particular an extract from Pomegranate containing a fraction known as Punicalagins helps protect cells against UV damage and degradation. This extract was previously used internally, but now is available as an external application. The science-backed research proving it's ability to decrease UV induced cell death, reactive oxygen species, and collagenases that cause collagen deterioration is the reason Blissoma has chosen to include this extract in a new antioxidant sprayable lotion called Amend.


Amend is a super lightweight, intensive body treatment designed to prevent, soothe, and repair sun damage. It not only contains Pomegranate but a host of other antioxidant ingredients like organic Rooibos tea and Acai oil, plus soothing and reparative herbs like organic Linden flower, Heather flowers, and Comfrey. All these help build and repair collagen as well as minimizing long-term damage from daily or intense exposure. It can be applied before sunscreen because of it's non-greasy consistency. It has a fresh, delicious smell beloved by men, women, and children alike. Should you get a little pink it takes the sting right out and can be applied as often as desired while healing. And yes, it contains organic Aloe as well, so all the bases are covered.

The ingredients list is cleaner than most plain aloe gels. No green color, no carbomer, no TEA, and no synthetic preservatives. I'm pretty picky about what goes on my skin and yours.

There is no time like the present to start taking care of your skin. Just because it's August doesn't mean it is too late, lazybones! Get some Amend and feel the heal. When your arms are looking cute in 20 years you'll thank yourself for the bit of extra care you took now.


Monday, June 23, 2008 in , , , ,

Pro-Active Natural Sun Protection (or else!)

Ah, summer!
Swimming pools, barbecues, and sunbathing.... oh, wait that last part is maybe a little outdated. Try 1989 outdated.

What I won't do for my readers.... The lovely photo you are gazing upon is me at age 12, enjoying my new, trendy 2 piece suit and a book - likely a fantasy novel from the used book store down the hill. The scrunchy, the sunglasses, the stripes, the sunbathing.... so eighties!

I have seriously pale skin. I really don't tan but at the time of this photo I was still discovering that fact. All the pre-teens in my school were going to tanning salons by the ripe old age of 11 . My family being the budget type I had to use the free tanning salon - the sun. I spent hours laying out, feeling hot and sweaty. My prize? Some very faint swimsuit lines and some likely skin damage. Fortunately it didn't take too long before I decided that laying out was real pain and not very productive for me. I resigned myself to the fact that I am just pale.

Fortunately for me I was way ahead of the real trend - skipping the suntan. As we embark upon the coming holiday week I just wanted to take a moment to offer a few suggestions that are totally 2008.

1. Sun exposure is dangerous. Not only can you end up with a really uncomfortable burn but that burn could someday give you cancer. Sunscreen should be your very first thought if you are going to be spending any more than 15 minutes in the sun. When really desperate even I would choose a Franken-chemical sunscreen from Walgreens over a sunburn. But if you have the option check out your local health food store for their natural sunscreens. California Baby has a great, water resistant sunscreen that works for kids and adults and smells really good. It uses micronized titanium dioxide, which is a physical sunscreen rather than chemical like oxybenzone. It reflects the suns rays like a million tiny mirrors.

2. Did you know that citrus essential oils can be photo-toxic? That means that if you use a product with any significant concentration of orange, lemon, grapefruit or other citrus essential oil before heading out to sun exposure your skin can be discolored and can burn much worse than normally. Skip citrus body oils and don't dribble any of these in your bath water. Bergamot FCF is one of the only citrus oils that is safe to use. FCF means that the components of the essential oil that would otherwise be phototoxic have been removed.

3. Your face will be with you forever. Invest in a hat. It will help save you thousands in cosmetic surgery later on.

4. Your face also receives more exposure than any other body part besides your hands. Wear daily sunscreen. No ifs, ands, or buts.  When I'm going to be out and about I use Lavera's facial sun protection. I have yet to find a product in the Lavera line that doesn't meet my requirements for purity and quality. The texture of their products is amazing, scent great, and they are all approved by the BDIH standard in Germany, the strictest standard for natural personal care products.

(update!)
5. Since this article was first written Blissoma has added 2 incredible antioxidant products that can help fortify your skin naturally to better defend itself.  Amend Antioxidant Soothing Lotion is incredible for your body and you can read up on it on another blog entry here. 
As of December 2012 to complement our Amend for the body we have now added an Amend specifically designed for your face packed with 3 times as much Pomella pomegranate extract, Coenzyme Q10, and more Acai and Cranberry seed oils.  Amend Facial Solar Repair Anti-aging Serum is a daily use serum with long term benefits and your new BFF for damage prevention.  Let's just say you'll thank us in 10 years when you're still looking firm, fresh, and with less buildup of those fine lines.

So do yourself a favor and protect! Otherwise people will soon be able to see you were alive for the eighties. I know that's a secret you'd rather keep to yourself (along with all the photos of you with your mall bangs and Z. Cavaricci pants). Don't worry, I'll never tell. 
 

Thursday, May 29, 2008 in , , , , , ,

Healthy Eating with a Healthy Mindset - Being kind to all while pursuing alternative food lifestyles


Eat Healthy.
This is a directive that, despite how simple it appears, seems to baffle most people. Take a random poll in the supermarket and the answers you get would be a wide range of opinions, thoughts, and misinformation.

Some mothers may be pleased with themselves if their child eats their canned green beans. Some people might tell you that they avoid corn syrup in their juices. And some hapless individuals might actually tell you that the HungryMan, Hot Pocket, or Stauffers freezer meal that they plan to consume upon arrival home is the epitomy of a healthy meal.  I have to say I would only eat a Hot Pocket under the most desperate circumstances. Like if aliens invade, using all fresh vegetables as pods for their offspring leaving processed cheese as the only source of nourishment. (ok maybe that is a bit extreme, but you get the picture)

The American public generally all eats 3 times a day. So how can we all be so confused about an activity that sustains and even defines a good portion of our lives? Perhaps it is the fact that the Today show and other semi-journalistic TV shows feature no less than 2 food segments every morning with varying advice on what is healthy. Some of this information is sponsored by food companies and press agents - dubious sources for dietary advice, as it is all focused around getting you to purchase a specific kind of food product. Specifically I'm thinking about when I recently saw a guest food expert promoting 100 calorie snack packs as a "good" choice when looking to cut calories.  The immediate thought in my mind was "good" compared to what? Compared to Oreos - yes. Compared to Carrots - no!

I and many of my clients pursue what can be considered alternative food lifestyles.  I left fast food and most soda behind at age 15 and have zero regrets about this decision.  However, it has taken me until 20 years later to reduce my intake of dairy and caffeine and make other tweaks like boosting my greens consumption.  It has been a long road.  I wasn't an "unhealthy" eater to begin with, but the typical American diet has strayed so far from real food that reintroducing it can take some time and major adjustments to your daily life. 

If you're just starting the goals of eliminating animal products, caffeine, sugar, alcohol, and potentially grains too for some individuals from your diet are big ones. These are noble aspirations and will positively impact your overall health.  Despite all the benefits it may be a longer process than a breezy blog article or wellness expert will make it sound.  It's easy to talk about. Implementation can be a good deal trickier.  The good news is that change is possible if you approach it with a flexible, yet determined mindset.

I have tremendous respect for vegan lifestyle and follow numerous vegan and raw food blogs.  There is a lot of exciting thought and adventurous eating to be had when you make your first batch of raw brownies or try a new juice recipe.  Once you get beyond boxed food the world really opens up to a whole new level of creativity, flavor, and connection to what you eat each day.  However, many people may experience unexpected barriers and have to delve deeply into their emotional eating patterns.  This is work worth doing but you need to be ready.  You may find many of your comfort foods have emotional significance due to family relationships and positive memories as well as the simple physiological pleasure.  I tend to find change is most stable when you work into it gradually rather than turning everything on its head all at once.  Start slow and try new things one at a time.

While dietary preferences such as veganism and raw foodism are gaining momentum in areas like San Francisco, Los Angeles, New York, and even Chicago, the social support for lifestyles like this here in St. Louis, MO is more minimal.  You'll need to be prepared to talk about your new dietary habits a lot to help others feel comfortable.  As a vegetarian teen I went through a good bit of ribbing and ignorant remarks from relatives.  It gets old sometimes, and you have to be spiritually ready to handle the hassling with grace.

In major cities you can find restaurants and markets that specifically cater to vegan and raw food eating styles. Here in the Midwest it is considerably tougher. Vegan foods are served at a few local eateries, notably SweetArt, Everest Cafe, Foundation Grounds, Whisk Sustainable Bakery, the recently opened PuraVegan, Frida's Vegetarian Deli, and a few others. Other than that your dining choices may be limited to staying home or just having the salad offered at more conventional restaurants.  Home prepared food is awesome and this is how I eat most of the time, but many other people would experience a pretty jarring culture shock as they realize that accepting a dinner date with a friend means considering if the restaurant will have anything they wish to eat. 

My best suggestion would be that in making a lifestyle choice like this you'd do well to reach out to other local alternative eaters so you don't feel alone. At least you can cook together (or in the case of raw food, not cook). You may wish to plan to be the host for dinner parties. Your lifestyle choice will likely take some time for friends and family to adjust to and can cause some negative or hurt feelings initially when you can't participate in food rituals that are important.  

It may seem easy to you to replace ground beef with soy crumbles in Lasagna, but other people may initially think this sounds like a lot of work, or that it tastes funny. From personal experience it caused a great deal of trauma in my own family.  Suddenly my mom couldn't prepare family meals the way she used to and all her culinary knowledge related to meat was null and void. As someone that nurtured through food, this was a significant blow to her.  Mom has adjusted somewhat, and will now provide a meatless tomato sauce for the pasta as well as a meat version. That way the vegetarians present are not excluded. But I can tell you if I suddenly chose to go completely Vegan or Raw Foodist we'd go through much the same upset all over again.

The adage "It is more important to be Kind than Right" comes to mind.  In social situations I will often eat something that I would not choose to eat at home because I don't want to hurt the feelings of the host.  If they have been informed ahead of time that I prefer veggie meals and somehow made a mistake in their preparation I don't throw a hissy fit about if they slipped up and used chicken stock, if their sugar is officially vegan, or if their dairy is local and organic.  That, IMHO, is just bad form and makes your host feel yucky.  Unless you have a life threatening allergy to something on the table my personal feeling is that you should attempt to be gracious and respect that they tried.  People are prone to get irritated with you instead of educated if they see you as picky, problematic, and negative about what they offered to you with good intent.  If something offered really crosses your personal line then politely excuse yourself from that item without a fuss.  

I've spoken to many other reformed food-focused individuals who have pursued more stringent dietary habits and then relaxed back to a more flexible eating style.  Food obsession can be quite real and at a certain point the mental preoccupation with whether something is raw, organic, or vegan can start to take up an unhealthy amount of space in your mind.  In my opinion it is important to be kind with yourself and with others.  Don't beat yourself up if you have a piece of cheese, a cup of coffee, or a single sugary caramel.  It's fine to strive for purity but your entire life doesn't hinge on one meal.  Life is imperfect and so are we.  The point is to try, and in doing so you'll generate better results than if you didn't.

The overall goal is to feel GOOD not GUILTY about what you're eating.  Mental wellness is every bit as important as physical wellness.  If you beat yourself up every time you eat something "wrong" you're just generating more of the same bad juju you came from.  Instead of apathy you'll be drowning in negativity.  To reverse it try to be compassionate with yourself.  Don't hate on your hangups, explore them.  There's healing to be done as you investigate the whys and wherefores of the food based decisions you make.

I do think a more conscious eating lifestyle is something we should all respect and aspire to.  But there are places inbetween the SAD (Standard American Diet) and Raw Veganism where we can exist that won't cause tremendous strife with friends and family while they learn to understand and respect your new choices even while eating their Whopper.  Take it easy and be kind to yourself and others.  There is no final destination, no absolute perfection to be had - only a journey of expansion as you try new foods, new habits, and new philosophies to see what fits you.



Tuesday, May 6, 2008 in , , , , , ,

Good Energy - daily direction and what is worthwhile


Energy. 
It is one of our most finite resources. And it is in the news a lot lately. From fuel for trucks that carry our goods from coast to coast, to the electricity that keeps a child's nightlight on to scare away the monsters, it runs our daily lives more than we even realize. But I'm not going to be talking today about that type of energy. Nope, I'm talking about *your* energy as one single human being.

You, too, have finite energy. Though we all awake each day with seemingly limitless possibilities we must be careful how we allocate this most precious resource. As a small business owner I am very aware that there is only so much I can accomplish in any given day. So I must be attentive to how I spend my time, and therefore energy. I want to spend my energy on things that will best benefit myself, my employees, and my family. Anything less is an injustice to myself and them.

Sometimes this makes decisions about what to do a little difficult. Every day I ask myself, "What is most important today?". Whether it is calling clients that are late on payments, working on a new label or brochure design, or simply caring for my daughter when she has a cold, there is always something that rises to the top of the pile. There are some activities that are just not worth my energy anymore, as well. I have to try and spend my energy on tasks that only I can do for the business. Anything that can be handed off to employees must be.


In some cases this is actually harder than it seems. After all, I started a business because I like to create. Sometimes it is difficult for me to spend my time on the finances instead of experimenting on a new soap or scent recipe. But we will never reach our collective goals if I can't manage my energy and time well. So for the sake of the company it is sometimes best if I keep myself on the computer instead of in the studio. (sad but true!)


Another factor of energy is the studio's collective energy. I am the steward to everyone here. Each employee brings their own energy to the studio and, potentially, conflicts if not managed properly. I am responsible for choosing the right employees, training them well, and communicating our business goals and methods to them so that they can embody those goals in everything they do here. Effective communication is key, and I have to try to maintain those open avenues so that our workplace remains positive instead of toxic.

Toxic work environments is one of the main reasons I felt inspired to create my own business in the first place. When there is discord in the workplace it diminishes the energy of the whole team. After all, energy spent complaining or bickering is that much less energy that can be spent towards actually accomplishing something. It is the job of each employer/employee team to make sure that a job fit is good.

Not everyone will be suitable to work for Blissoma. Some people (oddly enough) gain pleasure out of conflict and seem to want to foster it for their own excitement. Some people just aren't *really* interested in doing anything. Sure they might need a job, but don't care about the work. None of these would be individuals I would want on my team. I want our business to benefit as many people as possible, but allowing a negative or stagnant individual to be present on our team would damage that goal. I also spend 80 or more hours a week on my business, and as such couldn't stand to be around anyone nonproductive for that much time.


Some people are energy vampires - you've probly heard that phrase before. They take and take, without giving anything back. I can't be around people like that. I also can't be around people that gain joy from energy sabotage - saying belittling things and spending a lot of time trying to seem superior. Something I've found over time is that my energy to contribute to a job is very sensitive to my surroundings. When others around me are excited and active, that excites me! I can give twice as much when surrounded by good people. In that way the collective energy of a business can be exponentially more when a team is constructed of positive people, all feeding each other.


I also definitely believe that every person has a right to employment that really feeds their spirit. No one on earth should have to do work that beats them down inside. Your working hours make up a huge percentage of your life. I was never one that could think of a job as "just a job". If it wasn't really what I wanted to do I spent the entire time dreaming of the other things I wished I was doing. Very dissatisfying. Each person has their own calling, which is what is truly marvelous! Together we can all function as a society if people really find their calling. Whether that calling is communications, construction, agriculture, or research there should be places for all of us to thrive.


Here is hoping that anyone reading this finds the tasks that are truly worth your energy. It is our most important and lifelong pursuit.
 


Monday, March 24, 2008 in , , , , , ,

How post-war American life contributed to today's suffering cities

I'm here to finish this thing. Let's get it done folks! This is the point where things all start to tie together, where we really begin to see how federal policy, prejudice, and the "Dream" of 2 kids, a car, and a house with a yard contributed to the very sad decline of what once were fine cities in our American landscape.

According to a striking passage in Buzz Bissinger's book A Prayer for the City the Home Owner's Loan Corporation, a program started by President Roosevelt in the New Deal era, created color-coded maps that determined lending practices for home purchases. Starting in 1933 HOLC refinanced mortgages that were in Danger of default because of the Depression. (By the way, sound familiar to today at all? Federal aid to help mortgages from going into default? hmmm... ) According to Bissinger, in the 1920s a mortgage had a life of 5 to 10 years and was then subject to renewal. HOLC extended mortgages to 20 years, much more similar to today's 15 and 30 year mortgages. "But as a precaution, the federal agency established exhaustive appraisal procedures to determine which areas of a city or suburb were more suitable for lending than others." The color-coded maps they created marked areas First, Second, Third, and Fourth grade. First grade areas were virtually free of blacks and foreign-born whites and were well planned parts of a city. These areas received the most funding. Second grade was deemed OK for lending, but at a slightly decreased rate. Third grade areas "were characterized, according to HOLC literature, by 'age, obsolescence, and change of style; expiring restrictions or lack of them; infiltration of a lower grade population...' "  Fourth grade areas were qualified as infiltrated by a large degree of undesirable population and unsuitable for lending.

Bissinger goes on to analyze that based on the HOLC's assesments Philadelphia was at a considerable disadvantage (and we can transfer this thinking to St. Louis as well, as it has many similar characteristics to Philadelphia). Older housing stock and mixed black and immigrant populations were deemed undesirable. Bissinger states that of the 13 neighborhoods in Philadelphia that received the first grade designation, none had any black population. Less than 5 % of Philadelphia as a whole received the desirable Green first-grade color. The vast majority of the remainder of the city was deemed Fourth Grade. Buildings were deemed as deteriorating and Negros, Jews and other foreign working-class Americans were classified as unsuitable to receive lending.

Conversely the Suburban areas were deemed as first and second grade because of undeveloped land for expansion and ethnic and racial purity.

The Federal Government in the 1930's had adopted a new model of government intervention and stabilization of the private sector. Previous the the Depression the economy was primarily treated as Laissez-Faire, but as that model was suffering and banks were failing there was room and need for the government to step in and stabilize the economy. According to Kristin Crossney and David Bartelt in their paper The Legacy of the Home Owners Loan Corporation, the HOLC's primary function at the time of its inception was refinance of troubled mortages, not new purchase loans. Construction was also stalled due to the Depression, and was further inhibited in the early 40's by the concentration on the war effort. Crossney and Bartelt assert that the access of private individuals to these HOLC maps was limited, and that investment behavior in practice did not always match up directly with these maps. But the climate of the lending and social environment is pretty clear from the negative, divisive language that was simply a part of the American landscape at that time.

It should surprise no one that our country has had racial integration problems. Anyone that has seen Gangs of New York has a pretty clear picture of how immigrants were treated in the middle 19th century. Surprise!  By the 1930s much of that bias against immigrants had still not disappeared, and, Surprise! we seem to still be having some problems with immigration today. Otherwise I don't think we'd be hearing discussions of a fence to mark the Texas/Mexico border.

Back to the 1940s.... by the end of WWII a lot of population of the USA was squeezed into aging city housing that hadn't received proper maintenance in years. With the completion of the war and return of the troops from abroad, families began to grow, there was a housing shortage, and the economy shifted to bring in a new prosperity. The GI Bill was signed into effect in 1944 and allowed veterans to access housing and provided education benefits. Instead of redevelopment and investment in the city landscape, the lending was slanted towards new construction in the suburbs. According to Barbara Kelly in her paper The Houses of Levittown in the Context of Postwar American Culture , the federal government deemed rewarding veterans for their service through housing and economic advantage essential to a transition to the peacetime economy. Otherwise veterans would become discontent and cause political problems. About the decisions the federal government made in relation to this issue, Kelly writes "When the debate was over, the directions of the housing programs was clear. Veterans housing regulated by the FHA and funded through the Veterans Administration, would be built in the form of the American Dream; a vine-covered cottage set on a small plot in a suburban setting." Home ownership was equated with strong social structure and a cornerstone remedy of societal ills.

The traditional city model had kept workers close to their places of employment. Without a car, ease of transportation to work meant long distance commutes were just not possible for most working and middle class families. The new prosperity and growth of the middle class also meant the purchase and use of automobiles, creating a new mobility. Living in the suburbs and driving further to work was no longer a problem.

Who did the GI Bill benefit? Well, largely white males and their spouses. As I discussed before, if my numbers are correct and only 6.25% of the entire military service was black, lending through the VA went mostly to whites. The access to education and housing helped the white working class step up and move out of their crowded urban surroundings. So that left less-educated, lower income blacks and "undesirable" immigrant populations in the cities in housing stock that already needed work. It also caused the tax base to shift elsewhere. Sound like a recipe for urban success??

Indeed, the status provided by the suburban cottage and the life it created was reinforced by the government, builders, and companies producing consumer goods. It was the very hallmark of social stability, and was even thought of as a cure for Communism! Certainly a real estate owner would have too much to do to keep his property tidy to be joining radical political parties. Suburban life kept citizens busy, gave them a source of pride, and was basically used as a form of social control.

From my family I hear that the neighborhood here in North St. Louis "began to change" and that many of the families living here didn't really want to move, but couldn't stand to be the only good families left in a deteriorating neighborhood. While they were simply cogs in the machinery of an entire society of skewed values it doesn't change the fact that White Flight basically demolished city revenue bases and became a self-fulfilling prophecy. Cities were seen as dirty, run-down, and full of undesirable populations. That is exactly what they have become and remain in the eyes of suburbia. Lack of reinvestment from the federal government and private individuals caused the beginning of a downward spiral that is still in progress in many places. In the St. Louis area the proliferation of suburban housing in outward areas such as St. Charles and Wentzville (as much as 1 1/2 hours from downtown by highway) has only been slowed recently by the collapse of the housing market. This is now one of the first times in the past several decades that bulldozed, construction-ready areas are just sitting idle.

We are on the verge of seeing just how far this American Dream and suburban expansion can be pushed. With gas prices projected to rise to $4 and $5 a gallon by summer this may be the first time the automobile culture generated in the 1940s may just be about to change direction. According to the national news from just the other day use of public transit is back up to levels it hasn't seen since the 1950s. Suburbia is about to see just how much it is willing to pay to retain the house and yard it prizes so highly. I'm sure we are all anxiously awaiting to see how the economy fares over the next year. Best of luck to us all.

Personally I'm excited to be part of the movement to revitalize my local urban neighborhood. I hope more people will do the same and contribute to theirs. It is not really about being charitable. It is about looking at the health of our entire communities and realizing that our society is only as good as its weakest members. While just one person can't change an entire city or an entire country, we each have a say. I intend to be proud of the interactions I have with members of my community that are different from myself. It only makes all of us better. 

Until next time as our local KDHX DJ Papa Ray says, "Do good in your neighborhood."



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